28 Amazing Things You Didn’t Know About H&M

Founded in 1947, Swedish clothing retailer Hennes & Mauritz AB, commonly known as H&M, has grown into one of the most recognizable brands in the fashion industry.

H&M is a fast-fashion clothing company.

From its humble beginnings in Sweden to its global domination, H&M has a fascinating history packed with intriguing facts you won't want to miss.

So, here we present 28 amazing things that you didn't know about H&M.


1. H&M was founded by Erling Persson in 1947 in Västerås, Sweden, under the name "Hennes" ("Hers" in English).
At its founding, it focused on selling women's clothes.

2. H&M started its journey toward becoming a global brand when it opened its first international store in Norway in 1964.

3. In 1968, Persson decided to venture into another business, buying a hunting and fishing apparel store called Mauritz Widforss.He then merged both businesses, naming the brand "Hennes & Mauritz."
H&M's first logo was a simple wordmark of the brand's name, "Hennes." The wordmark logo style was kept when Hennes and Mauritz combined in 1968, but as "Hennes & Mauritz." It was in this second logo that the "H&M" abbreviation appeared for the first time, too.

4. H&M signed ABBA's lead singer Anni-Frid Lyngstad as the brand's first supermodel in 1973.

5. In 1974, H&M was publicly listed on the Stockholm Stock Exchange. This was also the year when the company decided to officially rebrand under the abbreviation "H&M."

6. In 1980, H&M partnered with the Swedish mailing company Rowells to deliver its products directly to customers' homes, embracing an early form of eCommerce called teleshopping, which originated in 1979.

7. Erling was the CEO of H&M for over three decades.
His tenure ended in 1982, when he finally decided to step down and hand the position to his son, Stefan Persson.

8. H&M's first fashion designer collaboration was with Karl Lagerfeld in 2004.
Although the Lagerfeld silhouette shirts, sequin jackets, and lace dresses were the three best-sellers, the whole collection was so popular that most stock was sold on the first day!

9. H&M opened its first store in Beijing, China, in 2007.
The three-story flagship store closed in 2022, though, due to declining sales amid boycotts from Chinese consumers for not using Xinjiang cotton.

10. H&M expanded its offerings in 2009 by entering the furniture market and introducing H&M Home.

11. H&M published its first Corporate Social Responsibility (CSR) report in 2002, beginning the brand's journey towards sustainability.

12. The company started the Conscious Collection in 2010, introducing clothing made from materials like recycled polyester and organic cotton.

13. Versace collaborated with H&M in 2011, selling a velvet bomber jacket that retailed at $129.
The collection, which sold out in just 30 minutes, was hyped up by Kanye West, who wore it to that year's Victoria's Secret Fashion Show.

14. In 2012, H&M marketed David Beckham's underwear collection creatively, placing humongous shopping bags at different places across London, such as Tower Bridge, Covent Garden, and Victoria Station.

15. Wes Anderson wrote and directed Come Together, a short Christmas-themed film as a commercial for H&M in 2016.

16. One of the awardees of H&M's Global Change Award in 2017 was Jalila Essaidi for her invention of a fabric made from cow dung called Mestic.

17. A power plant in Sweden burned through 16.8 tons (15.2 tonnes) of unwanted H&M clothes in 2017 as an alternative to coal.

18. In 2018, the company faced backlash over a green hoodie worn by a black child. What enraged consumers was the phrase featured on the front, "coolest monkey in the jungle," which they deemed as racist.

19. During the 2022 Met Gala, Spiderman: Homecoming's Laura Harrier wore a custom dress made by H&M – a stunning dark gray metallic dress with a built-in corset.

20. H&M ranks as the world's second-largest clothing retailer behind Inditex, the owner of Zara.

21. By 2022, H&M had a whopping 4,465 stores worldwide! The US alone is home to five hundred and twenty of them.

22. New York's flagship H&M store on Herald Square is the largest H&M store in the world. The 63,000-square-foot (5,853 square meters) behemoth occupies four floors, and its exterior is wrapped in LCD displays.

23. Speaking of the United States, it's one of H&M's biggest markets in terms of net sales, totaling 33.4 billion Swedish krona (or around 3.2 million USD) in 2022.

24. The clothing company owns numerous other clothing brands, too, such as COS, Weekday, Monki, & Other Stories, Arket, and Afound.

25. The most expensive product H&M has sold was a hand-sewn multi-colored beaded dress, a collaboration between H&M and Balmain that sold for an eye-watering $649!

26. H&M introduced an activewear line, H&M Move, on August 4, 2022.
They referred to activewear as movewear to emphasize that their activewear isn't just ideal for traditional sports activities but also for a wide range of physical activities, such as yoga and running.

27. H&M has a garment collecting program where they offer a discount for customers who bring in their old clothes – whether they're from H&M or not!

28. H&M has a policy called the "Sustainability Commitment," which ensures transparency, fair wages, and environmental due diligence within the supply chain when engaging with potential manufacturers.

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